Tagged: marketer

The Evolution of the B2B Marketer

There’s a stat I’ve heard cited many times that somewhere between 60-90% of the B2B buyer’s decision process occurs online, before a prospect ever picks up the phone. This means that when a buyer decides that...

Jay Acunzo on How to be an Exceptional Marketer

Do something different, they say. Be bold. Stand out from the pack! The list of clichéd instructions on how to improve just about anything according to them is, well, endless. So, when all the...