Tagged: digital

Digital Transformation 2.0: Customer Experience Management

Customer experience management (CXM) is the next stage of the customer-centric business transformation. It is a grand orchestration of customer experiences (CX) involving everyone in the C-suite—CIOs, CMOs, chief digital officers, among other customer-facing...

Introducing The Definitive Guide To Digital Advertising

Advertising today is not the advertising that’s featured on the hit TV show Mad Men. Advertising has evolved. No longer is it restricted to print publications, static billboards, radio, and television. Modern technologies have opened the...

[Infographic] How to Form Your Digital Advertising Team

The most important part of any marketing team is its people. Without the right people—and the right combination of people—things like resources, processes, and strategy won’t be optimized. You need dynamic individuals at the...