Tagged: content

How To Measure Your Content’s Revenue Efficiency

Demonstrating the impact of marketing efforts across all channels is one of marketing’s biggest challenges today.  It’s not easy to do. But with the right approach and technology, you can have confidence in the...

6 B2B Content Strategy Pitfalls to Avoid

In the marketing world, content marketing is crucial for businesses to scale, or even get discovered. We all know that; so, what we are NOT going to discuss in this post is the importance...

7 Lessons To Help You Produce Content That Converts

According to Gartner, content marketing ranks among the Top 5 trends in the space of digital marketing in 2015. For brands and organizations, the ability to “build a content marketing supply chain and determine...

Why Your Content Plan Must Include Interactive Content

From Demand Gen Report to Marketing Profs to Content Marketing Institute, leaders in the content marketing field are touting the benefits of incorporating interactive content—content that encourages prospects to engage and respond—into the modern...